Content performance and measurements
With standard or customized tools, our team of analysts can help you with data and to derive insights on content performance, thereby fine-tuning your content plans and strategy
- Analysing and interpreting the numbers to develop key insights – to optimize your strategy and deliver attractive ROI
- We measure
- Website statistics, including traffic, visitor breakdown and interactions with content
- Social media performance, such as tracking likes, shares, comments and engagement
- Blog subscription rates
- SEO metrics for keywords and overall performance in rankings
- Mailer metrics – Open rate, subscription rate, leads, etc.
- Content audit service – Analyze the performance and merit of all existing content and share recommendation for new content creation and for reworking the existing content to improve its performance.