Content performance and measurements

flat design icon set of website SEO optimization, programming process and web analytics elements

Content performance and measurements

With standard or customized tools, our team of analysts can help you with data and to derive insights on content performance, thereby fine-tuning your content plans and strategy

  • Analysing and interpreting the numbers to develop key insights – to optimize your strategy and deliver attractive ROI
  • We measure
    • Website statistics, including traffic, visitor breakdown and interactions with content
    • Social media performance, such as tracking likes, shares, comments and engagement
    • Blog subscription rates
    • SEO metrics for keywords and overall performance in rankings
    • Mailer metrics – Open rate, subscription rate, leads, etc.
  • Content audit service – Analyze the performance and merit of all existing content and share recommendation for new content creation and for reworking the existing content to improve its performance.