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Content performance and measurements

With standard or customized tools, our team of analysts can help you with data and to derive insights on content performance, thereby fine-tuning your content plans and strategy

  • Analysing and interpreting the numbers to develop key insights – to optimize your strategy and deliver attractive ROI
  • We measure
    • Website statistics, including traffic, visitor breakdown and interactions with content
    • Social media performance, such as tracking likes, shares, comments and engagement
    • Blog subscription rates
    • SEO metrics for keywords and overall performance in rankings
    • Mailer metrics – Open rate, subscription rate, leads, etc.
  • Content audit service – Analyze the performance and merit of all existing content and share recommendation for new content creation and for reworking the existing content to improve its performance.